When Business Decisions Trump Technical Performance Scores

I recently decided to go through an exercise with our webmaster to ensure the best performance for the end user experience on our web site. The results are fascinating as the technical person in me wrestles with the business person in me.

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Web Analytics Won’t Tell You Enough About Your Customers

Recently I found out what web site analytics couldn’t expose about a customer when they contacted me. I had to ask myself, “What makes Northway different?” Are we really that good at what we do, or is it just that everyone else sucks?

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